Are you struggling with increasing engagement and generating more leads through your website? If you’re unable to increase conversion rates and enhance email signups in 2021, your website might have a higher bounce rate. In simple terms, users and visitors who access your website bounce off even before getting a chance to engage or convert. You need to maintain a balance that increases your metrics but keeps a lower bounce rate. If you’re wondering why bounce rate is important, we have curated a guide that answers everything.
What is the Bounce Rate?
In technical terms, the Bounce rate is the percentage of users that visit your website but leave it without performing any action such as subscribing to the newsletter, reading your blogs, clicking any link, filling a form, or placing an order. A higher bounce rate shows that visitors come to your website and immediately leave without taking action. But what is a good bounce rate?
You can increase conversion rates by creating multiple landing pages. If you see higher bounce rates, your website and content marketing strategies need an urgent revamp.
Why is Bounce Rate important?
A lower Bounce rate is essential to increase conversion rates. This requires a clear understanding of Conversion Architecture. There can be various reasons for higher bounce rates. Frequent Technical errors such as 404 can decrease the traffic to your site. The content might be adding less value for the visitors, which leads them to bounce off. You need engaging content to increase page views on your website.
Bounce Rate is significant because it reflects the content on your website - Is it boring the visitors or engaging them? A higher bounce rate indicates that your content might be confusing or irrelevant. This means that users don’t even reach your CTAs, which is losing your clients and monetary benefits.
What is a Good Bounce Rate?
Generally, a percentage below 40 is considered to be an ideal bounce rate. If your score is somewhere between 55% to 65%, you need some slight improvements overall. Any figure beyond 80% requires serious website revamping. Different factors define a good bounce rate.
Let’s take an example - Brafton Research suggests that an ideal Bounce rate is around 58.18%. It also shows that B2B sectors have a higher bounce rate than B2C sectors. If you’re wondering how to find your website bounce rate, you can go to Google Analytics for a detailed report.
How to create a Bounce Rate Benchmark?
Let’s help you find some crucial answers. How to find your website Bounce Rate? How to decrease the website bounce rate? What is a good bounce rate? To figure this out, you’ll have to set up Benchmarking for your website on Google Analytics.
Google Analytics demonstrates the Visualization process for what it considers an Ideal bounce rate for your industry through the Benchmarking process.
Find the Admin section. Select “Account Settings” and then “Benchmarking” Box.
This is a powerful tool that compares the industry averages.
To find the website’s Behaviour Reports, Find “Site Content” followed by “Landing Pages”. Click on it. You will see a pop-up screen with the average figures and site-wide bounce rate.
How to decrease a website’s bounce rate?
Following listed are the top tactics to reduce bounce rate in 2021.
1. Avoid Pop-ups that damage the UX: Pop-ups can be annoying for the users, which leads to a higher bounce rate. Some marketers use aggressive selling phrases in the pop-up message, which can literally make the user leave your website immediately. If you’re focusing on increasing the email lists, you need a pop-up screen that is well-structured with an engaging design.
2. Create a suitable CTA: Now that you have attracted visitors through an engaging headline and content, you need a solid Call to Action. You cannot afford to lose a visitor with a weak CTA. Your CTA should convince the users to click that link and see what unfolds next. Every element matters here. Even changing the text on the click here button can make a huge difference.
3. Use Targeted Keywords: You need keywords with High-value traffic. This is essential to reduce your website bounce rates in 2021, increase conversion rates and build brand value. To improve search performance, you should target keywords since it brings high-value traffic,i.e., high-ticket clients.
4. Engaging your Target Audience: One of the best tips to reduce bounce rate is bringing the right people to your website. You might be having a higher bounce rate because the wrong people are landing on your website. They don’t find your content helpful. You need to publish content that works for your target audience with an intuitive content strategy.
For example - In the world of Internet Marketing, an article with 2000+ words is counted as high-quality. You can work with the Top SEO Agency to get a customized content strategy for your website.
5. Speeding up the Page Loading Time: Studies show that consumers expect the web page to open within three seconds. To reduce your website bounce rate in 2021, you need a website page that loads quickly. A slow website will lose traffic, leads and take your business towards a fall. You can use online free tools to analyze your current website speed and make necessary improvements.
6. Write an attractive Meta Description: Not optimizing the meta descriptions can decline the click-through rates of your website. When users search a term, the meta description is in Bold that stands out. It is a powerful tool that decides whether the user will click on your website link or scroll down. Make your meta description attractive by adding the right target keywords and adding a compelling CTA.
Bounce Rate is an essential metric for UX. It’s a vital estimate when you’re looking to increase conversion rates and boost traffic on your site. With minimum bounce rates, your brand’s visibility would enhance gaining more leads and acquiring customers. You can hire SEO experts to help you with the process. Top brands avail Best Search Engine Optimization (SEO) Services from the Top SEO agency that delivers promising results. A higher bounce rate would enhance the Search Engine Results Page (SERP) ratings that show your website as a reputed brand.